After years of aggressively expanding its store count and moving into supersized locations, Forever 21 is in retreat. It has been quietly downsizing some of its biggest stores at malls across the country.
The once-hot retailer is grappling with a sales slump as mall traffic declines and teens gravitate toward other fast-fashion outlets like Zara and H&M and online-only retailers like Asos and Fashion Nova. It has reversed course on its philosophy of bigger is better, yet has sought to hold on to its physical footprint by shrinking stores or opening smaller locations. . . . more