Monday, July 29, 2019

Flyfishing and kayaking trips help L.L. Bean, Orvis sell more gear and attract more customers

Outdoor clothing and equipment brands are expanding adventure trips and education programs to introduce customers to different outdoor activities.

After their first time participating in one of L.L. Bean’s outdoor discovery programs, customers spend 30% more with the apparel brand in the next year, the company said.. . . more