The share of online apparel sales as a portion of total apparel and accessories sales is increasing at a faster pace than all of U.S. ecommerce. Online apparel sales grew 18.5% in 2018 and represented 34.4% of U.S. apparel sales, up from 30.6% in 2017, according to the new Internet Retailer 2019 Online Apparel Report.
Comparatively, all of U.S. ecommerce grew 15% last year and accounted for 14% of total sales, according to Internet Retailer’s analysis of U.S. Commerce Dept. figures. . . . more