Monday, July 15, 2019

Dollar General shifts strategy to draw wealthier customers

ICSC.com
Dollar General is expanding its offerings to include home furnishings, kitchenware and party supplies, in a bid to attract wealthier customers.

Roughly 75 percent of the bargain chain’s $25 billion in sales comes from such low-margin items as food; cleaning and household supplies; and personal-care products, but these have been squeezing the profit margin, reports CNN. So over the past year, Dollar General has been introducing such items as home decorations, pillows and candles. These will be on the shelves in roughly 2,500 Dollar General stores by year-end — about 15 percent of the chain's 15,000 units nationwide.. . . more