Chain Store Age
No matter what age, gender or location, consumers around the world agree that physical and digital engagement is paramount for effective customer engagement.
That’s according to a survey by the Chief Marketing Officer (CMO) Council, in partnership with Pitney Bowes, in which some 85% of global consumers said that a blend of both digital and physical channel experiences is the preferred way of interfacing with brands. At the same time, only 13% consumers said they believed that brands are fully meeting this expectation and delivering across both physical and digital channels.. . . more