Wednesday, July 10, 2019

Consumers putting off making purchases until Prime Day

Chain Store Age
More than half of consumers (52%) will put off making a purchase in anticipation of Amazon.com Inc.’s Prime Day deal.

That’s according to a survey by PwC. More than 60% of the 1,000 consumers surveyed said they signed up for Prime membership to take advantage of Prime Day discounts. But not everyone will shop at just Amazon. Fifty-five percent of respondents said they will shop around for deals from other retailers.. . . more