In 2018, it seemed like the days of the United States’ last major bookstore chain were numbered. A decade of falling sales, brutal layoffs, 150 store closures, six chief executives, and a $1 billion loss on its Nook e-reader had left Barnes & Noble in the throes of an identity crisis. So acute was its struggle that one New York Times critic imagined a sequel to the 1998 romantic comedy You’ve Got Mail in which Tom Hanks—the big-box bookstore owner who crushes Meg Ryan’s independent book shop—is now the David to Amazon’s Goliath.
But here’s a better plot twist: What if Meg Ryan got tapped to save the big chain, and teach Hanks what people really want from their bookstore?. . . more