Wednesday, June 12, 2019

The most valuable brand in the world is ….

Chain Store Age
Tech companies continue to dominate an annual listing of the most valuable global brands.

With little sign of a slowdown in growth, Amazon took the top spot in the 2019 BrandZ Top 100 Most Valuable Global Brands by WPP and Kantar. Rising in brand value by 52% year-on-year to $315.5 billion, Amazon moves ahead of Apple (No. 2, $309.5 billion) and Google (No. 3, $309.0 billion), which both rose by a modest 3% and 2% respectively, to end the technology giants’ 12-year dominance. Microsoft and Visa rounded out the top five. Technology companies have led BrandZ’s Top 100 ever since its first global brand value ranking in 2006, when Microsoft took the top spot.. . . more