Chain Store Age
Consumer fundamentals don’t change, but their environment does.
According to a new study from Deloitte, increased diversity in the U.S. population is having a significant impact on consumer behavior. Millennials, now representing 30% of the population, are the most diverse generational cohort in U.S. history, with roughly 44% consisting of ethnic and racial minorities. In comparison, only 25% of baby boomers belong to ethnic and racial minorities.. . . more