Friday, June 28, 2019

Study examines wider impact of Amazon Prime Day

Chain Store Age
Online consumers change their behavior for what has become “Black Friday in July.”

Digital marketing platform Bazaarvoice has conducted a study of 1,000 U.S. consumers and more than 6,000 retail sites (including top U.S. retailers) that are part of its network. With numerous other retailers now offering July online sales events to compete with Amazon Prime Day, Bazaarvoice saw a 21% increase in visitor traffic during Prime Day 2018 in comparison to typical traffic. Additionally, the number of shoppers increased by 15%, and the number of orders increased by 11%.. . . more