Wednesday, June 5, 2019

Retailers see opportunity in online customer behavior

Chain Store Age
Most retailers expect their e-commerce revenue to increase, according to a new study from Boston Research Partners (BRP).

According to “The E-commerce Effect,” 74% of retailers expect an increase in e-commerce revenue next year, and 72% expect higher mobile website revenue. Less than half of retailers expect revenue growth from channels such as mobile app (49%), social media (47%), and brick-and-mortar (38%).. . . more