Monday, June 10, 2019

Krispy Kreme to open 24-hour flagship — in Times Square

Chain Store Age
Krispy Kreme plans to open a flagship in early 2020 in Times Square, on Broadway and 48th Street, that it promises will offer “the most awesome doughnut experience imaginable.” In addition to hot, fresh doughnuts round the clock, the 24-hour outpost will feature the world’s largest “hot light,” immersive and interactive digital experiences and exclusive merchandise.

The 4,500-sq.-ft. store, which is expected to serve more customers annually than any other Krispy Kreme location in the world, will showcase the doughnut-making process from start to finish, from the mixing of raw ingredients to the brand’s iconic glaze “waterfall.” Customers will be able to enjoy their purchases while sitting in an stadium-styled seating area designed as the world’s largest Krispy Kreme doughnut box.. . . more