Build-A-Bear has survived the declining foot traffic at shopping malls across the country as retail store closures in 2019 already surpass last year's total.
By diversifying its retail areas, Build-A-Bear was able to look into alternative places and expand its accessibility to different types of consumers. Build-A-Bear had partnered with retail giant Walmart in opening shop-in-shops inside six pilot stores last holiday season. Now, it’s looking to expand into 25 additional Walmart stores over the course of this year. . . . more