Chain Store Age
The big-box store has its fair share of digital competitors.
These range from the “everything store” in Amazon, to niche direct-to-consumer brands that are increasingly stealing foot traffic. The long-held narrative has been that Amazon’s dominance and the onset of online brand experiences would swallow traditional big-box stores and the brands that thrived within their physical storefronts.
However, a total abandonment of brick-and-mortar stores couldn’t be further from the case. . . . more