Wednesday, May 29, 2019

Retailers cash in on a 'captive' college campus market

Retail Dive
Target, the trendy retail chain with a red bull's-eye logo, has its sights set on a new kind of customer: college students. 

The retailer is not alone. While colleges have long looked to outside companies to help them run features like bookstores and fast-food restaurants on campus, a newer retail push includes department stores, supermarkets and even locations of popular apparel brands.. . . more