Chain Store Age
Fifty-nine percent of consumers are in favor of raising the minimum wage to $15 an hour, which is more than double the current federal minimum of $7.25 per hour and which would undoubtedly cause restaurant operators to rethink business models whose profit margins are already razor-thin, according to a study by global consulting firm AlixPartners. Moreover, 68% of millennials are in favor of such a wage hike, indicating that the “Fight for 15” (and perhaps more) issue is unlikely to go away anytime soon.
Meanwhile, results from the survey reveal several signs that financial concerns seem today to be taking precedence when it comes to decisions both about dining-out to begin with and how much to spend when they do. . . . more