Wednesday, May 29, 2019

Impossible Whopper boosted Burger King traffic by 18%, report says

CNBC
While McDonald’s is waiting to jump into plant-based meat substitutes, Burger King is reaping the rewards for taking the plunge.

On April 1, the Restaurant Brands International chain announced it was testing a vegetarian friendly version of its Whopper, made with the plant-based Impossible Burger, which is known for “bleeding” just like a real burger patty. Before the month ended, Burger King said it would launch the product nationwide this year. It has since brought the Impossible Whopper to three more cities.. . . more