Chain Store Age
A new consumer study from Accenture examines the assumption that millennials shop differently from their elders.
According to a global Accenture survey of 6,000 respondents, including 1,707 millennials born between 1980 and 2000, many millennial shopping habits are in line with those of Gen X (1965-79) and Baby Boomers (1946-64). For example, more than half (55%) survey respondents in all three demographics said that they seek out “the cheapest return option.”. . . more