Amazon, the internet company once seen as brick-and-mortar’s worst nightmare, is making a concerted push into brick-and-mortar. Amazon has 34 total physical stores across America: 18 Amazon Bookstores, 12 Amazon Go stores, and three Amazon 4-Star stores. If you add Whole Foods, that’s another 499 Amazon-owned stores.
Only a few months ago, Amazon had 87 pop-up kiosks in shopping malls across the country. In March, it abruptly announced it would close all of them. It was a sign that Amazon is quickly applying lessons from its various store concepts and shutting down inefficiencies—it is classic Jeff Bezos. . . . more