Friday, May 31, 2019

Dollar Tree expands pilot of higher prices

Chain Store Age
Dollar Tree is testing charging more than a dollar for some items as it reports upbeat first quarter financial results.

This month, the dollar store retailer launched its previously announced multi-price point pilot, currently referred to as “Dollar Tree Plus,” at an expanding number of Dollar Tree store locations. This test is designed to understand how Dollar Tree’s customers respond to the addition of merchandise at values greater than $1.. . . more