Thursday, May 30, 2019

Dollar General gaining ground with wide range of demographics

Chain Store Age
Dollar General has started its fiscal year with a good set of numbers, especially on the top line where sales grew by 8.3% in total and by 3.8% on a comparable basis. The continued addition of new stores along with increases in customer traffic and transaction values all helped to drive the uplift.

Most pleasing is the fact that Dollar General continues to gain ground with a range of demographics and income groups. Among its lowest income consumers, share of wallet is rising slowly as Dollar General adds more points of interest to its ranges – including in homewares, occasion products, and fresh produce.  . . . more