Wednesday, May 8, 2019

Chick-fil-A’s Lean Menu Helps Chain Bulk Up

The Wall Street Journal
As the biggest fast-food chains have expanded menus to attract new customers, Chick-fil-A Inc. has gained ground with a different strategy: its focus on chicken sandwiches.

Since its founding in Atlanta in 1967 by entrepreneur Truett Cathy, Chick-fil-A’s signature item has been its breaded chicken-breast sandwich served with pickles on a buttered toasted bun. The company sells breakfast and salads, too, but its relatively simple menu stands out, compared with its fast-food rivals. . . . more