Thursday, May 23, 2019

Candytopia proves a sweet draw for malls

Chain Store Age
“What if an eccentric chocolatier and a daredevil pop star had a whirlwind romance, got married while skydiving, and had a glamorous, glittering love child who grew up to rule a small nation?”

That’s the promo copy for Candytopia, an experiential retail traveling show created by John Goodman, former Wet Seal CEO and chief of apparel and home at Sears. His company sets up this immersive, Wonka-esque experience in spaces ranging from 14,000 sq. ft. to 25,000 sq. ft. at malls in major markets for runs of four to five months. Admission prices range up to $40 for adults and $30 for kids. . . . more