Chain Store Age
Walmart is ramping up its efforts to attract new parents — and fill the void left by the exit of Babies “R” Us — with a digital overhaul of its baby registry.
The upgrade is focused on enhanced integration of Walmart’s baby registry services with its consumer app. For example, registrants can initiate returns online, add items in-store, share the registry with friends and family, and use Siri to open the registry. Meanwhile, gift-givers can use the app to shop the registry, search for in-store availability, and scan a store receipt to mark items as purchased.. . . more