Chain Store Age
It’s still all about the price when shopping brick-and-mortar.
The number one factor that will draw customers to a physical store is price, according to “Analogue to Automated: Retail in the Connected Age,” a survey of 4,811 consumers and 1,000 retailers across 10 countries from Displaydata and Planet Retail. Specifically:
• 80% of shopper respondents say price is the number one factor for making an in-store purchase. . . . more