Friday, April 5, 2019

Survey: The most innovative shopping generation is…

Chain Store Age
One generation is much more likely to use the latest shopping innovations, according to new consumer data.

According to surveys of more than 6,500 consumers commissioned by payment provider Blackhawk Network, Gen Z respondents are significantly more likely than any other generation to use the latest shopping innovations on a monthly basis or more. These technologies include voice shopping (20%), pop-up stores (21%), and virtual reality shopping (17%), compared to an average of 8% across generations.

However, millennials are slightly more likely than Gen Z to order items for delivery using mobile devices. . . . more