Wednesday, April 10, 2019

Macy’s is taking 36 of its stores and putting a new kind of store inside them

Macy's announced on Wednesday it’s adding 1,500-square-foot Story shops to 36 Macy’s stores across the country, including at its Herald Square flagship, as part of its grander scheme to divvy up some of its real estate and look for new uses to fill what’s now excess space, with more shopping moving online.

Macy’s hopes the new spaces, which will rotate inventory every two months and bring in different local brands through the course of the year, will encourage shoppers to keep coming back to stores. . . . more