Wednesday, April 10, 2019

Ikea Opens NYC Store for Urbanites Who Won't Assemble a Loveseat

NREI
There are no Swedish meatballs at Ikea’s first store in Manhattan.

Also absent from the quintessential Ikea experience are checkout counters, pallets of votive candles and the end-of-the-maze warehouse experience where shoppers load their purchases into their carts. In fact, there’s nothing to take home at all.

Welcome to the furniture giant’s latest realization that its business model -- one that’s grown revenue to nearly $44 billion -- needs to adapt from its do-it-yourself ethos.. . . more