Monday, April 8, 2019

Hot Topic Is Still Hot

The New York Times
Though Hot Topic has not publicly disclosed its financials since the private equity firm Sycamore Partners acquired it in June 2013 for about $600 million, the brand’s endurance in the narrowing market of juniors apparel suggests that the brighter, broader inventory is selling. (Sycamore Partners declined to comment for this article.)

In a 2018 report, the youth marketing research firm YPulse found that Gen Z and millennial shoppers deemed Hot Topic the top retail destination for “unique styles,” with Nike coming in second. . . . more