Tuesday, April 16, 2019

Esports Lounges Might Offer Another Way to Drive Foot Traffic to Retail Destinations

NREI
The rise of esports—organized multiplayer video game competitions—will “certainly have an impact” on commercial real estate, according to James Cook, head of retail research at real estate services firm JLL.

As commodity retail increasingly shifts towards online, both chain retailers and regional malls are growing their leisure sections, specifically geared toward “competitive socializing.” Activities include mini-golf, darts and ping-pong, and the locations often serve food and alcohol. These kinds of tenants take up around 32.1 percent of the leisure market, according to JLL. Esports takes up around 7.1 percent of the leisure segment.. . . more