A partnership between Aldi and Kohl's could drive increased traffic to both stores, according to a recent survey. The first location in the tie-up, under which Aldi builds separate stores next to right-sized Kohl's locations, opened earlier this year in Waukesha, Wisconsin. The retailers have said they could open as many as ten of these combo stores.
Sixty-eight percent of consumers polled by market research firm Field Agent said they would very likely shop both sides of Aldi and Kohl's combo store partnership in the same trip. About 90% of the 3,000 consumers surveyed said they would be at least moderately likely to shop at both the grocery store and the department store, while 38% said they would be "completely" likely to do so.. . . more