Chain Store Age
A new survey on consumer spending provides more evidence that the “Retail Apocalypse” is not yet upon us.
According to a targeted study of more than 1,000 consumers from First Insight Inc., 71% of respondents (72% of men; 70% of women) typically spend more than $50 when shopping in-store. In contrast, only 54% of respondents (59% of men; 49% of women) are spending more than $50 when shopping online.. . . more