Tuesday, March 26, 2019

Study: Gen Z, millennials have different shopping habits

Chain Store Age
Gen Z and millennials do not approach retail in the same way, according to a new study of consumer panel data.

Data from the Numerator InfoScout OmniPanel consumer panel of more than 500,000 U.S. shoppers reveals that millennials see more value in online shopping than Gen Z. Sixty-three percent of millennial panelists said shopping online saves them time, compared to 53% of Gen Z panelists. . . . more