Friday, March 22, 2019

Restaurant Brands CEO: Burger King’s $5 coffee subscription will help it win the breakfast wars

Subscriptions have become popular across industries — from New York Mets tickets to exercise bikes — as a lucrative way to build brand loyalty. For Burger King, its new $5 monthly coffee subscription is a way to get customers into their stores in the morning to check out their other breakfast offerings.

Restaurant Brands International CEO Jose Cil said Thursday that the subscription should get customers to notice its recently overhauled breakfast offerings. . . . more