Chain Store Age
McDonald’s outdoor digital drive-thru menus are about to get a lot more personal.
The company announced it is acquiring Israeli startup Dynamic Yield Ltd., a personalization and decision-logic technology company. The technology will enable McDonald’s to vary its outdoor menu displays to show food tailored to such factors as time of day, weather, current restaurant traffic and trending menu items. It will also allow the chain to instantly suggest and display additional items to customers based on their current selections.. . . more