Thursday, March 28, 2019

Lululemon flexes on plans for a 50% digital business

Retail Dive
As Lululemon executives reflected on the last year, they described it as an "inflection point in the business." That's meant investments in a new loyalty program, e-commerce, new and remodeled stores, and international expansion — which appear to be paying off.

On the e-commerce front, executives said they see potential for digital to represent 50% of the business in the years to come. . . . more