Wednesday, March 13, 2019

Kohl's Was Dying a Slow Death. Then, It Did Something Brilliant

inc.com
Go back a few years, and things seemed to be going okay at Kohl's: a decent customer loyalty program. Effective inventory management. And good locations that had helped shield the store from the brunt of the retail apocalypse.

At the same time, though, Kohl's wasn't winning over any new shoppers. Its customers were growing older, but revenues were at a standstill. And the company was lagging far behind Amazon (and other competitors like Target) in the e-commerce wars. . . . more