Friday, March 15, 2019

Fast-growing Mack Weldon tries on brick-and-mortar

Chain Store Age
A fast-growing digitally native brand menswear brand has entered physical retail.

Mack Weldon has opened its first physical store, at The Shops at Hudson Yards, the new 18-million-sq.-ft. real estate development on Manhattan’s West Side. It’s a big change for the brand, which has grown its business primarily through its website and a handful of partnerships with such retailers as J. Crew, Todd Snyder, and Nordstrom. The Hudson Yards location will serve as an important testing ground for similar kinds of retail execution in key customer markets, the company said. . . . more