Chain Store Age
Brick-and-mortar stores remain dominant, but customers want omnichannel options in the physical store.
According to “The Future of Shopping: connected, virtual and augmented,” a new survey including results from more than 1,100 U.S. consumers from Periscope By McKinsey, 50% of U.S. respondents say the bulk of their shopping activity in the past year was in-store. The smartphone and computer channels tied for second place at 19% each. Interest in voice-activated, Internet-connected devices appealed to only about 5% of U.S. shoppers.. . . more