American Eagle Outfitters forecast current-quarter profit below analysts' estimates on Wednesday as the apparel maker spends more on advertising and new Aerie store openings.
Those investments in building Aerie's brand image as a designer of bras, bralettes and lingerie for women of all body types has been responsible for its surge in demand as it strikes a chord with younger shoppers who have struggled to find the same products at rival brands like Victoria Secret's Pink.
American Eagle, which had a total of 262 Aerie stores at the end of its fiscal year, said its expects to open 60 to 75 Aerie stores this year.. . . more