The Wall Street Journal
Amazon.com Inc. last year began offering some Prime members online grocery-shopping and delivery from Whole Foods, touting the service as another perk to customers after purchasing the organic grocery chain. Some early users say Amazon has work to do before it gets the offering right.
Kelly Hills ordered a sourdough loaf from Whole Foods recently but was offered a jalapeño cheese bread instead. Her so-called “shopper”—either a contract worker employed by Amazon or a Whole Foods staff member tasked with compiling delivery orders—had opted to put decaf coffee in her bag instead of whole roasted coffee beans, celery instead of celery root and a single seltzer flavor rather than a variety.. . . more