Wednesday, March 20, 2019

74% of consumers go to Amazon when they’re ready to buy something

CNBC
There’s new and staggering data that support the fact that retailers should increasingly be scared of Amazon dominating e-commerce.

When consumers are ready to buy a specific product, nearly three-quarters of them, or 74 percent, are going straight to Amazon to do it, according to a study by Feedvisor, which helps brands grow on e-commerce marketplaces. The group studied the shopping behaviors of more than 2,000 consumers in the U.S. who have bought something on Amazon within the past two years. . . . more