Monday, February 11, 2019

Walmart takes aim at West Elm, Wayfair and others with new home brand

Chain Store Age
Walmart is doubling down on home and expanding its growing collection of exclusive online-only brands with a big new launch.

The chain is introducing, MoDRN, a home brand aimed at customers with a “modern aesthetic.” The brand features nearly 650 items across every room in the house and is divided into three collections – retro glam, refined industrial, and Scandinavian minimal.. . . more