Chain Store Age
Seeing just may be believing for an increasing number of consumers.
According to a new study from marketing agency Performics and Northwestern University, visual search has become a preferred option to obtain information for many consumers. Visual search includes taking photos with a mobile device camera while image recognition software delivers search results in the form of similar items, as well as enabling customers to select features by using icons or photos to deliver more precise search results. It also encompasses allowing consumers search via photos rather than text listings.. . . more