Tuesday, February 19, 2019

Online shoppers are still shoppers

Chain Store Age
Consumer habits may not change as much online as retailers think.

According to a new survey of more than 1,000 consumers from payment provider Klarna, price plays a major role in online purchase decisions.

Men are particularly frugal online spenders, with 60% saying they are most likely to buy new clothes when an old item wears out – compared to 52% of women. U.S. shoppers also buy new clothes online when there are seasonal sales (44%) and big events like a wedding (30%).. . . more