Thursday, February 28, 2019

Marshalls looks online for growth

Retail Dive
Like off-price sibling T.J. Maxx, which launched its e-commerce site in 2013, Marshalls will sell different merchandise online than it does in stores, Ernie Herrman, CEO of parent TJX Cos. told analysts on Wednesday. (The company also runs online site Sierra Trading Post, which will be rebranded to Sierra, Herrman also announced Wednesday.)

"Our strategy is to maximize multi-channel engagement and drive incremental sales," he said,. . . more