Handing over a credit card has always been in the realm of the mundane. A shopper stands in line at a store, gives a cashier a card, cash, (or, for a while, a check), then takes the receipt and is out the door.
But in the midst of a retail tech revolution, nothing is routine. The process in which a retailer obtains a payment can be a part of a larger marketing strategy, can build brand loyalty and can create a frictionless experience for the consumer. If leveraged correctly, a company can broaden touchpoints with a shopper by finding creative solutions that meet their audience where they are financially.
And millennials are an intriguing audience. . . . more