Friday, February 8, 2019

How the Apple store lost its ‘wow factor’

Washington Post
Apple is not just a giant of technology; it has also grown into one of the biggest American retailers, with more than 500 stores across five continents. But the shine of its signature stores has dimmed, and they’re facing a pivotal moment — even before Apple announced this week that its retail chief will soon depart.

Industry analysts say that the same product woes and slowed upgrade cycle that have led to Apple’s declining sales are reflected in the waning perception of the stores themselves — with a focus on iterations of marquee products that no longer dazzle and lack immersive, loyalty-inspiring experiences.. . . more