Though billed as a key benefit of online grocery shopping, convenience remains a gap to be bridged for many consumers, new research from Bain & Co. and Google finds.
Of consumers who have shopped online for groceries once in the past 12 months, just 42% said the online experience saves them time, according to Bain and Google’s “Omnichannel Grocery Is Open For Business” report. The survey polled more than 8,000 grocery shoppers nationwide.. . . more