Chain Store Age
Live from Amazon – it’s a digital home shopping streaming service!
The e-tail giant is quietly entering the live digital shopping space dominated by QVC with a new service called Amazon Live. Available on the Amazon site and mobile app, Amazon Live offers live video streams of presenters demonstrating various products for sale. Consumers can select different streams promoting various products from a carousel below the video screen. Each carousel heading includes a product image and a link to its Amazon page for convenient purchase.. . . more